THE WEDDING SERIES

Founded in 2015 by luxury brand expert, Kate O’Shea, The Wedding Series is a premium wedding platform offering a bespoke event service, unique editorial content creation and wedding focused brand partnerships.

The Wedding Series came to us needing a strategic and cohesive solution to managing their vast amounts of digital content. With so many stunning images and beautiful stories to share, they needed a way to sync the distribution to allow a seamless delivery experience for their growing online audience. 

 
 
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STRATEGY

  • Define a clear, purposeful content strategy and corresponding activity calendar to sort and streamline image delivery across The Wedding Series website, social media platforms and email campaigns.

  • Build a rhythm of distribution and cadence consistency by assigning dedicated team members to key components of the plan.

  • Establish an open channel of two-way communication via a central content depository.

RESULTS

  • Two defined target audience groups to distinguish communication direction, three focus platforms, a defined look & feel as well as five rolling content themes to flow across each of the co-ordinated delivery channels; website, social and email marketing.

  • A specific weekly distribution plan with scheduled days for web, social and email updates, managed by our Copy & Content Co-Ordinator in collaboration with our Creative Co-Ordinator who produced beautiful new templates for all channels and uploaded website content to 10K+ unique visitors each month. 

  • A systemised content input and output process. This allowed for advanced scheduling and image, copy & credit co-ordination across website, social and email delivery.

SERVICES

  • Email Marketing

  • Social Media Management

  • Content Co-Ordination

  • Copy Writing

  • Website Design

 
 
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“It is such a pleasure for The Wedding Series to work with Blancspace. When I first met Erin, I knew instantly that she understood The Wedding Series brand, our aesthetic, service offering and calibre of our reader and clientele. As a stretched small business owner, I knew Erin was someone I could trust to work across my content strategy and implementation so that I could focus on continuing to drive my business and reach our lofty goals. I view Erin and her team as an extension of my team and my business. They delivered the highest level of service and an organised structure to assist in the seamless day to day management of The Wedding Series digital content.”

/ KATE O’SHEA, THE WEDDING SERIES FOUNDER